Independent-style reviews for media buyers and affiliates
Find the right ad spy tool for your traffic, scored the same way every time
SpyVerdict reviews and compares spy tools for native, push, pop, TikTok, Facebook and Google Ads. Every tool is judged on one published 100-point rubric, with dated prices and a plain-language verdict on who it suits and who should skip it.
Disclosure: we earn affiliate commissions from some links. How we make money.
Find the right ad spy tool by ad format
Spy tools are rarely good at everything. Start with the format you actually buy, then compare the tools that cover it well.
Native
Native ad spy tools
For Taboola, Outbrain, MGID, Revcontent and Yahoo traffic. Check which networks are actually indexed in your GEOs, whether presell and advertorial pages are captured, and whether you can see the redirect chain to the offer.
Native ad spy tools roundup coming soon
Push & in-page push
Push ad spy tools
Classic web push needs opt-in subscribers; in-page push runs inside the page and also reaches iOS. Look for coverage of both, the networks you buy from (such as PropellerAds, RichAds or Evadav) and creative history by GEO.
[Link to /push-ad-spy-tools/ once published]
Pop / popunder
Pop ad spy tools
With pops, the landing page is the creative. What matters is how many landers a tool captures, how fresh they are, and whether it shows the path through trackers and affiliate networks on sources like PropellerAds, PopAds, Adsterra or Zeropark.
[Link to /pop-ad-spy-tools/ once published]
TikTok & social
TikTok and Facebook ad spy tools
The TikTok Creative Center and Meta Ad Library are free and should be your baseline. A paid tool has to add something on top, such as engagement data, landing pages, longer history or better filters.
[Link to /tiktok-ad-spy-tools/ and /facebook-ad-spy-tools/ once published]
PPC / Google Ads
PPC and Google Ads spy tools
The Google Ads Transparency Center shows which ads an advertiser runs, for free. Paid PPC tools are worth it when you need keyword-level history, ad copy changes over time or competitor spend estimates.
[Link to /ppc-spy-tools/ once published]
Latest reviews & comparisons
Our first articles focus on native, push and pop tools. Scores are added only after hands-on testing, so pages may show results as pending.
Roundup
Best native ad spy tools
Seven native spy tools compared on network coverage, funnel data and price, with each one scored on our rubric.
Review
Anstrex review
What Anstrex offers per format, how its pricing is structured, and who it suits best.
Review
AdPlexity review
Whether the premium-priced AdPlexity platforms are worth it, and how to evaluate one before you pay.
Comparison
AdPlexity vs Anstrex
Two well-known tools side by side: coverage, features, price and buying risk.
Alternatives
Best AdPlexity alternatives
Options for buyers who want similar data at a different price point or with different coverage.
Alternatives
Best Anstrex alternatives
Where to look if Anstrex is missing a format, a network or a feature you need.
How we score tools
Every tool gets the same 100-point rubric. Tests use the same searches, in the same GEOs, on the same day, so the numbers can be compared.
| Criterion | Points | What it measures |
|---|---|---|
| Coverage | 30 | Networks and GEOs indexed, devices, how fresh the ads are |
| Data depth | 25 | Landing pages, redirect chains, offers, trackers, run-time history |
| Value | 20 | Price for the formats you need, bundles, annual discounts |
| UX and speed | 15 | Search, filters, saved searches, exports, load times |
| Trial / refund | 10 | Free trial or demo, money-back terms, how easy it is to cancel |